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The study of internal and external consistency of manufacturing choices is a central theme in the literature of manufacturing strategy. However, most empirical studies lack dynamic perspective in facing this problem. This paper explores on an empirical, longitudinal basis the role of strategic priorities and past experience in driving the selection of manufacturing improvement programmes. A completely aligned selection is expected when the choice of the improvement programme is coherent with both the change in manufacturing priorities and the past experience of the programme implementation. Partially aligned and misaligned choices derive from the coherence with only one or none of the two driving factors. Different patterns of selection have been detected that depend both on the programme and on company‐specific factors. Starting from the level of strategic alignment of company’s choices, guidelines are provided in order to manage effectively the process of manufacturing strategy formulation.

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