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Purpose

– This paper aims to present a decision support methodology named TraPSS (transition along the PSS continuum) to aid manufacturing companies planning to increase servitisation of their products.

Design/methodology/approach

– An action research approach was applied to the construction, validation and implementation of the methodology.

Findings

– TraPSS is very useful in helping decision makers regarding the transition to a new PSS business model; it is unlikely that the methodology will be used by small companies.

Research limitations/implications

– Although the case study permitted an in-depth evaluation of the methodology, multiple case studies across industries would contribute to the robustness and generalisability of the methodology.

Practical implications

– TraPSS offers the possibility to improve a company's position in the market as well as revenues by adopting a new business model.

Originality/value

– The paper provides a new cross-disciplinary support methodology for identifying a company's position on the PSS continuum and decision-making regarding servitisation.

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