Managing servitization in product companies: the moderating role of service suppliers

Néstor F. Ayala is Postdoctoral Research Fellow at the G-SCOP Laboratory, Department of Industrial Engineering, Grenoble Institute of Technology (Grenoble INP), France. He received his PhD and MSc Degrees in Industrial Engineering from the Federal University of Rio Grande do Sul, Brazil and his BS Degree in Industrial Engineering from the National University of Misiones, Argentina. His main research interests include strategic and organizational management and product and service innovation.

Wolfgang Gerstlberger is Associate Professor at the Centre for Integrative Innovation Management at the Department of Marketing & Management, University of Southern Denmark (SDU). He has PhD and Master’s Degree in Social Sciences as well as a Habilitation in Business Administration from Kassel University, Germany. Before he joined SDU, he held Endowed Chair for Innovation Management and Small Business Research at the International Graduate School Zittau which is a Department of Technical University Dresden, Germany. His main research interests include strategic management, innovation management and sustainability.

Alejandro G. Frank, PhD, is Associate Professor of Industrial Organization at the Department of Industrial Engineering of the Federal University of Rio Grande do Sul, Brazil. He is also Coordinator of the Organizational Engineering Group (Núcleo de Engenharia Organizacional (NEO)). He received his PhD and MSc Degrees in Production Engineering from the Federal University of Rio Grande do Sul, Brazil, and his BSc Degree in Industrial Engineering from the National University of Misiones, Argentina. His main research interests include industrial organization, strategic and organizational management and product innovation.