Boundary negotiations: a paradox theoretical approach for efficient and flexible modular systems

Dr Philip Davies completed his PhD at the University of Warwick. His research interests include service operations management, service design, servitisation and digitalisation of manufacturing and service organisations. He is currently exploring the servitisation of signalling and traffic management within the UK rail industry, funded by the EPSRC. His research has been published in the International Journal of Production Economies and Production Planning and Control.

Glenn Parry is a Professor of Digital Transformation at Surrey Business School. His work is characterised by an approach of partnering with organisations to develop creative solutions to challenges. He is interested in understanding what makes “good” business. He works with organisations to help them with business models, value capture, servitisation and supply chains. He has managed research consortia within the automotive, aerospace, media and construction industries. He has published and edited numerous international journals.

Dr Laura Anne Phillips is a Lecturer in Management at Exeter Business School. Her research interests lie in business model change and innovation, with a special interest in the context of digital disruption. She is involved in large research programmes in these areas, most recently with VISTA AR, a £7.8m INTERREG project that explores visitor experience at cultural heritage sites, creating new VR and AR digital interpretations and exploring the new business models they enable. Her research has been published in the International Journal of Production and Operations Management, Production Planning & Control and the Journal of Service Management.

Irene C.L. Ng is a Professor of Marketing and Service Systems, the Director of the International Institute for Product and Service Innovation at WMG, University of Warwick and a Senior Member at Wolfson College, Cambridge. Her research lies in the trans-disciplinary understanding of value; creating, designing, pricing, contracting and innovating based on value, embedded within new economic and business models of complex service systems. She has published numerous articles in the domains of management, marketing, information systems, economics and sociology and is the author of two books. She is the recipient of several ESRC fellowships, most recently one of the five ESRC/InnovateUK Innovation Caucus Thought leaders.