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Critical analysis of previously developed white‐collar productivity management techniques focuses on the existing shortcomings of several measurement and evaluation methodologies of white‐collar personnel and functions. An analytical method of defining and measuring various pertinent characteristics of both routine and non‐routine white‐collar jobs helps in the development of a more suitable productivity management methodology. A systematic procedure is described for the measurement and evaluation of white‐collar productivity for an individual, a group of individuals or a department. The recommended measures, viz,operations‐based productivity measures for routine and non‐routine jobs,explain in detail the relationship of different white‐collar job characteristics and individual and group productivity at the middle management level. A case example is cited which illustrates the proposed approach. The advantages, along with some limitations, of the methodology are also highlighted.

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