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Information technology companies are having to broaden their overall strategic view in deference to the premise that it is better to be market‐driven than technology‐led. Cost and technical performance are no longer the only considerations, as quality and service now demand equal recognition. The production of a high volume single item has given way to that of low volume multiple items, which in turn requires some modification of production systems and brings flexible manufacturing,Just‐in‐Time production and total quality control into sharper focus for the achievement of corporate objectives.

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