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Keywords: Ambivalence
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Journal Articles
International Journal of Operations & Production Management (2018) 38 (3): 810–827.
Published: 06 March 2018
... throughout their servitization journey. Using the theoretical lens of organizational ambivalence, the purpose of this paper is to explore the triggers, manifestation and consequences of these conflicting orientations. Design/methodology/approach A multiple case study method was used to analyze five large...
