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Keywords: Big data analytics (BDA)
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Journal Articles
International Journal of Operations & Production Management (2021) 41 (11): 1660–1710.
Published: 27 September 2021
... Big data analytics (BDA) Internet of Things (IoT) Retail operations management have increasingly become consumer-led, while they need to respond to the diverse and varying market demand in an omni-channel environment (MacCarthy et al., 2016). The omni-channel retailing aims...
