Keywords: Co-creation
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Journal Articles
International Journal of Operations & Production Management (2017) 37 (4): 402–422.
Published: 03 April 2017
... for companies that engage directly with customers on a one-to-one basis, outlining the extent of customer penetration in engineering activities, associated operational strategies and choices regarding the co-creation of products with customers. Care should be taken in generalising beyond the sectors addressed...
Journal Articles
International Journal of Operations & Production Management (2013) 33 (2): 159–180.
Published: 01 February 2013
... client and private sector provider where multiple organizations contribute resource to create value. This visualization can assist client and provider stakeholders to take a holistic perspective of the purpose and management of their enterprise, highlighting the complexity of value cocreation in service...

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