... behaviour Large manufacturing firms, such as vehicle manufacturers, often complain about the rise in product variety. Claims such as “We do not build two products that are the same” or “Our product complexity is almost infinite” are common, yet also stand unchallenged. In this paper, we take...

... the relationships between collaborative innovation strategies and performances. Claudio Dell'era can be contacted at: claudio.dellera@polimi.it © Emerald Group Publishing Limited 2009 Innovation Design Consumer behaviour Globalization Furniture industry Italy In today's business...

.... Ednilson Santos Bernardes can be contacted at: ebernardes@georgiasouthern.edu © Emerald Group Publishing Limited 2009 Operations management Consumer behaviour Competitive advantage The markets in which manufacturers and service firms compete are increasingly influenced by intense...

... minimum standards reliably. © Emerald Group Publishing Limited 2007 Brazil Maintenance Private cars SERVQUAL Operations management Consumer behaviour Although the automotive industry is a popular investigation setting in operations management, the related automotive services...

... to be explored are included. © MCB UP Limited 1991 Consumer behaviour Service industries Self‐service Models A Conceptual Model of Self-service A Conceptual Model of Self-service Shlomo Globerson College of Business Administration, Northeastern University, USA and Faculty of Management, Tel Aviv...

... for measuring consumer preferences. The methodology is applied to the design of milk containers. © MCB UP Limited 1990 Analytical hierarchy process Consumers Product design Consumer behaviour Identifying, Measuring and Analysing Multidimensional Attributes for Design and Redesign Consideration...