...Bo Huang; Jing Dai; Jia Jia Lim Purpose Blockchain-based traceability labels is increasingly adopted in supply chain, yet there is little empirical research to examine effectiveness from consumer perspective. Can blockchain technology motivate consumers to purchase sustainable products? Drawing...

... attributes for design and redesign considerations. However, it is not reasonable to expect that consumers are able and willing pairwise to compare attributes, as Saaty′s method assumes. A methodology is proposed for transforming rank ordered data into pairwise comparison matrices, so that AHP can be used...

... operations driven by technological advancement and more demanding customer expectations. The latter is explored thoroughly with special reference to the management of delivery mechanisms and their concurrent marketing. © MCB UP Limited 1989 Consumers Service operations Management information...