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Keywords: Country-of-origin effect
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Journal Articles
Competing through manufacturing: countering a product's liability of foreignness through mass customization
Open Access
International Journal of Operations & Production Management (2020) 40 (11): 1661–1683.
Published: 29 October 2020
... strategy Country-of-origin effect Social identity approach Experimental study University of Padova BIRD199795 DOR1858802/18 DOR1737878/17 In particular, the strategic issue of what drives the value of MC has attracted growing interest (Fogliatto et al., 2012). The earliest...
