...Lauri Saarinen; Petra Huttunen; Obaid Rehman Purpose This study focuses on the value of data sharing in retail supply chains in terms of its impact on manufacturers’ demand planning. It investigates how manufacturers’ access to retail data influences their forecast accuracy and enhances...

... process aligns the demand plan, which starts with the forecasting of demand, and the supply or capacity plan (Vollmann et al., 2005). For the S&OP to be of high quality, we need well-defined, well-managed and controlled processes for its core components, that is the demand planning...