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Keywords: Eco-innovation
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Journal Articles
Strategic orientations, sustainable supply chain initiatives, and reverse logistics: Empirical evidence from an emerging market
Available to Purchase
International Journal of Operations & Production Management (2016) 36 (1): 86–110.
Published: 04 January 2016
... supply chain initiatives might influence reverse logistics outcomes and second, the impact of eco-reputation and eco-innovation orientation strategies on the deployment of sustainable supply chain initiatives. The paper aims to discuss these issues. Design/methodology/approach – The proposed new...
