... and strict selection criteria in terms of participant characteristics (www.credamo.com). Credamo is frequently used in various research areas and the results have been published in leading academic journals (Huang and Sengupta, 2020 ; Qian et al., 2023).The experimental design involved a one-factor...

... theories, the authors develop a set of hypotheses linking their typology of four response strategies to three key contextual factors – nonmarket stakeholder salience, nonmarket stakeholder ideology and the target firm reputation – and examine them using a vignette-based experiment methodology. Findings...