...). Credamo is frequently used in various research areas and the results have been published in leading academic journals (Huang and Sengupta, 2020 ; Qian et al., 2023).The experimental design involved a one-factor between-subjects study. 200 participants were recruited and randomly assigned to one...

... theories, the authors develop a set of hypotheses linking their typology of four response strategies to three key contextual factors – nonmarket stakeholder salience, nonmarket stakeholder ideology and the target firm reputation – and examine them using a vignette-based experiment methodology. Findings...