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Keywords: Focus groups
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Journal Articles
International Journal of Operations & Production Management (2007) 27 (2): 205–225.
Published: 06 February 2007
... management fields was studied, and the findings were synthesised to develop a preliminary conceptual model of B2B interaction. The conceptual model was tested empirically using a qualitative research procedure involving focus groups. From this, its structure and content were validated and refined...
