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Keywords: Importance‐performance matrix
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Journal Articles
International Journal of Operations & Production Management (1994) 14 (5): 59–75.
Published: 01 May 1994
... in conjunction with an independently derived list of the organization′s performance to prioritize each of the competitive factors. Martilla and James take the latter approach to derive an importanceperformance matrix. Examines how the matrix can be modified to reflect managers′ perceived relationships between...

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