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Keywords: International new ventures
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Journal Articles
International Journal of Operations & Production Management (2012) 32 (10): 1147–1177.
Published: 14 September 2012
...Susanna Khavul; Edmund Prater; Patricia M. Swafford Purpose The purpose of this paper is to answer the question, “How do international new ventures (INVs) from emerging economies become responsive to the demands of their international customers?” Design/methodology/approach The authors propose...
