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Keywords: Market orientation
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Journal Articles
International Journal of Operations & Production Management (2013) 33 (3): 322–346.
Published: 15 February 2013
...Hefu Liu; Weiling Ke; Kwok Kee Wei; Zhongsheng Hua Purpose The present paper aims to investigate the impact of two different dimensions of supply chain integration on two aspects of firm performance in the emerging economy of China. In addition, the moderating effects of market orientation...
Journal Articles
International Journal of Operations & Production Management (2005) 25 (9): 917–937.
Published: 01 September 2005
...Jalal Ashayeri; Willem Selen Purpose This paper aims to present a unified approach for effective capacity management, with the flexibility to position the organization across differing market‐orientations, anywhere from produce‐to‐stock to purchase‐and‐produce‐to‐order. Design/methodology...
