... and marketing. Ruekert and Walker (1987) also proposed environmental factors or situational dimensions that envelop the interaction between marketing and another functional area. This study extends previous work by defining and analyzing specific interactions between sales, production and the environment...

... and service quality, cost, delivery and flexibility) and customer choice patterns for one specific industry. This article presents an econometric procedure known as discrete choice analysis (DCA) which can be used to effectively integrate market/customer preference information into operating decisions...

...Diane H. Parente This article classifies the significant research in the marketing‐manufacturing interface using a framework in three dimensions: process versus outcome, level of interaction (strategic, tactical, or operational), and consideration of situational dimensions. The classification...

...Steve New; Ioannis Mitropoulos In marketing and operations literature, there is an emerging consensus that the inter‐firm network is of strategic significance. Challenges the assumption that supply networks are always “out there” waiting to be investigated. Rather than treat networks as objective...

...William L. Berry; Terry J. Hill; Jay E. Klompmaker The basic tasks of a business are straight‐forward – getting and keeping customers and making profits, both set within the context of the short and long term. Explicit in these is not only a need for marketing and manufacturing to work well...

... Customer satisfaction Kits Marketing Packaging Parts Production management The participants were randomly assigned to one of the five experimental runs (one, two, four, eight and 12 bags). Each individual participated in the experiment once, with the result that the lack of learning effect...

... proactively worked to make their operations more flexible and allow them to respond more quickly to customer requests. They have developed capabilities to customize or tailor services to specific market segments in a timely manner, learned to prioritize requests and respond with differentiated service...

...Yash P. Gupta; Subhash C. Lonial; W. Glynn Mangold The development of a manufacturing strategy that is in consonance with marketing objectives is an essential ingredient for success in the current business environment. Therefore, the relationship between marketing objectives and manufacturing...

... and marketing functions within a firm. Second, it is a hierarchical system which addresses two decision levels – the customer‐enquiry stage and the job‐release stage. That part of the DSS developed for the job‐release stage is described. At this stage the aim of the system is to maintain low work‐in‐progress...

...K.J. Blois Recent developments in the manufacturing technologies of many industries have arisen in response to market pressures. These technologies also make possible improvements and sometimes substantial changes in marketing strategies. Preoccupation with existing strategies may cause...