..., many suppliers with dependent position, and a reduction in the number of suppliers). Subcontracting Design management Marketing management Studying relational contracts in the Japanese auto industry, Asanuma (1989) identifies three types of suppliers/subcontractors on the base...

...) will not be achieved. Only those firms whose management is imaginative enough to understanding and exploit AMT will obtain its significant benefits. The role of marketing management is to convert the distinctive competences offered by AMT into competitive advantages. © MCB UP Limited 1986 Manufacturing...