Keywords: Marketing management
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Journal Articles
International Journal of Operations & Production Management (2007) 27 (1): 69–89.
Published: 09 January 2007
... of subcontractors' classification and evolution and suggests good practices to design and manage supply networks. © Emerald Group Publishing Limited 2007 Subcontracting Design management Marketing management The role subcontractors play in supply systems is a research topic located...
Journal Articles
International Journal of Operations & Production Management (1986) 6 (1): 34–41.
Published: 01 January 1986
...) will not be achieved. Only those firms whose management is imaginative enough to understanding and exploit AMT will obtain its significant benefits. The role of marketing management is to convert the distinctive competences offered by AMT into competitive advantages. © MCB UP Limited 1986 Manufacturing...

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