... site to develop an appropriate marketing strategy for the target firms, and to plan modifications based on firms′ attitudes. For those considering the construction or alteration of an industrial site the models can provide additional insight into the planning and development of the facilities. © MCB...

...Ricardo Ernst; Morris A. Cohen Analyses the operational implications of marketing strategies that try to distinguish between high‐ and low‐priority customers. For a high‐priority customer, the distributor is willing to expedite an order from any emergency source. For a low‐priority customer...

... manufacturing systems Marketing strategy Technology‐led strategy Electronics industry Market-driven Strategies and the Design of Flexible Production Systems: Evidence from the Electronics Industry The Electronics Industry 25 David Bennett Aston University Business School, Birmingham Paul Forrester...