...Alessio Trentin; Thomas Aichner; Enrico Sandrin; Cipriano Forza Purpose The operational capability of mass customization (MC) allows consumers to obtain products tailored to their idiosyncratic needs. This study aims to provide insights into the potential of this capability for countering...

... in particular. This has long been acknowledged in the MCC literature. In one of the early works on the topic, for example, Lau (1995 , p. 19) mentioned “the development of human resources” among the most important issues of mass customization and, one year later, Beaty (1996 , p. 220) emphasized...

... structures of competition from the viewpoint of operations (Mintzberg, 1973 ; Drazin and Van de Ven, 1985 ; Miller and Roth, 1994). Operations strategy Classification Empirical Case study Engineer-to-order Mass customization Short lead times are generally regarded as a competitive...

...Rhian Silvestro; Paola Lustrato Purpose – Mass customization (MC) is a well-established strategy for providing high levels of customization while achieving the scale economies of high volume production. The purpose of this paper is to explore a new service design configuration, the “mid office...

...David Xiaosong Peng; Gensheng (Jason) Liu; Gregory R. Heim Purpose The impact of information technology (IT) on mass customization (MC) capability has been implied in the literature but seldom subjected to empirical examination. This study seeks to theoretically relate four types...

...Mehmet Murat Kristal; Xiaowen Huang; Roger G. Schroeder Purpose The purpose of this paper is to investigate the role of quality management (QM) in the development of mass customization (MC) capability. QM is modeled as a second‐order construct reflected by six QM practices (small group problem...

.... What organizational changes facilitate application of FP to a product family and why is it so? Alessio Trentin can be contacted at: alessio.trentin@unipd.it © Emerald Group Publishing Limited 2010 Mass customization Production planning and control Product management Operations...

.... recognizing the hidden costs of off‐shore seduction). Social implications If mass customization, using modularity, develops economic clout, it is likely that production will switch from overseas to domestic bases. The impact on domestic economies will be significant. Originality/value The link between...

...≤t_i,A<t_i,B<t_D). © Emerald Group Publishing Limited 2008 Product specification Decision making Mass customization Form postponement (FP) has been widely acknowledged by scholars and used by practitioners...

... in the literature and contributes to the development of a theory of BTO strategy implementation, especially in terms of volume flexibility, mix flexibility and their interactions. © Emerald Group Publishing Limited 2007 Bespoke production Mass customization Response flexibility From consumer...

...Doris H. Kincade; Cynthia Regan; Fay Y. Gibson Purpose Firms in the apparel industry seek operational information on ways to implement mass customization. The purpose of this research is to investigate the potential for concurrent engineering (CE) to realign the traditional, linear apparel product...

..., the investigation demonstrates the need for researchers to identify and better understand the managerial issues surrounding an attempt to implement a specific partial postponement strategy. © Emerald Group Publishing Limited 2006 Mass customization Product differentiation Supply chain management...

...Xiang Zhang; Rongqiu Chen Purpose A successful implementation of mass customization and customer‐order‐driven production can bring numerous benefits to automakers. However, the transition from mass production to mass customization is difficult. Most of the previous studies focus on mature markets...

... that require a high level of interaction between the manufacturer and its suppliers. © Emerald Group Publishing Limited 2004 Mass customization Electronic commerce Supply chain management Every company wishes to produce exactly what customers want at the proper place and time they wish...

... to devise and implement manufacturing strategies. © MCB UP Limited 2003 Strategic planning Mass customization Agile production This paper is concerned with the links between the role of manufacturing strategy and the emergent paradigms of agile manufacturing and mass customisation...

...Pär Åhlström; Roy Westbrook This paper reports the results of a survey conducted to explore issues surrounding mass customization and in particular its implications for operations management. The findings cover the market changes driving customization, the methods used to provide customized goods...