Keywords: Multichannel services
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Journal Articles
International Journal of Operations & Production Management (2018) 38 (3): 828–851.
Published: 20 February 2018
... Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Service design Service operations Multichannel services In recent years, we have witnessed a strong growth of multichannel (MC) services. In these services, customers can execute the different interactive...

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