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Keywords: Operational challenges
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Journal Articles
Towards a multi-level servitization framework: Conceptualizing ambivalence in manufacturing firms
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International Journal of Operations & Production Management (2018) 38 (3): 810–827.
Published: 06 March 2018
... Ambivalence Solutions Operational challenges Servitization, the trend whereby manufacturing firms offer increasingly advanced services, is becoming an important topic of enquiry (Vandermerwe and Rada, 1988 ; Ulaga and Reinartz, 2011 ; Bastl et al., 2012 ; Kohtamäki et al., 2013...
