Keywords: Pricing process
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Journal Articles
International Journal of Operations & Production Management (2016) 36 (7): 734–756.
Published: 04 July 2016
...Marco Formentini; Pietro Romano Purpose – Research on business-to-business (B2B) pricing has been mainly focussed on the supplier’s pricing process, thus adopting traditionally an internal perspective and perceiving pricing as a profit distribution parameter rather than an opportunity...

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