Keywords: Product return behaviour
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Journal Articles
International Journal of Operations & Production Management (2025) 45 (13): 166–203.
Published: 12 August 2025
...Quang Huy Duong; Li Zhou; Meng Meng; Truong Van Nguyen Purpose Despite growing research on online product return behaviour (OPRB), customer behaviour remains complex and unpredictable. Some customers return products assertively with clear complaints, while others exhibit hesitation and silent...
Includes: Supplementary data

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