Keywords: Reference demand model
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Journal Articles
International Journal of Operations & Production Management (2012) 32 (6): 676–695.
Published: 18 May 2012
... of the UK based company which offers frequent promotions in retail outlets. The paper represents the case study findings in a conceptual framework called Reference Demand Model (RDM). Further, the case study findings are validated empirically by means of multiple linear regression analysis using actual...

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