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Keywords: Relationship marketing
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Journal Articles
International Journal of Operations & Production Management (2008) 28 (3): 238–258.
Published: 22 February 2008
... Publishing Limited 2008 Performance measurement (quality) Relationship marketing Linear structure equation modelling Suppliers Supply chain management has become widely recognised as an important contributor to strategic success, helping firms meet the challenges of an increasingly...
Journal Articles
International Journal of Operations & Production Management (2002) 22 (9): 997–1013.
Published: 01 September 2002
... that cross‐functional team cooperation is vital not only to the successful implementation of projects but also to the performance of the organization in general. © MCB UP Limited 2002 Marketing Operations strategy Interfaces Empirical study Customer satisfaction Relationship marketing...
