... research methods fit for purpose for the new age? This paper reflects on and develops the principal themes discussed in the “OM Methodology” Special Session at the 2011 EurOMA Conference in Cambridge, UK. The paper aims to discuss these issues. Design/methodology/approach The emerging landscape...

... development. The practical implications are that as research becomes more interpretive and observation‐based, the findings will have more relevance for managers and the problems they face. Originality/value While several authors have analyzed the OM field relative to select research methods and journals...

.... The paper is particularly aimed at helping researchers make a more informed methodological choice. Any research method inevitably has both advantages and disadvantages, and there is unlikely to be one best way of approaching the task. As Silverman (1993, p. 2) puts it, “methodologies, like theories, cannot...