... require organizations to re-align their strategy and performance measures (Alexander et al., 2018 ; Hanson et al., 2011 ; Melnyk et al., 2014 ; Micheli and Mura, 2017). However, research about the implications for resource allocation and the roles of employees is scarce...

... to company judges for assessment. Arash Azadegan can be contacted at: arash.azadegan@asu.edu; aazadegan@cox.net © Emerald Group Publishing Limited 2008 Creative thinking Product design Resource allocation The value of a typical firm today is composed largely of intangible...