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Keywords: Retail data
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Journal Articles
International Journal of Operations & Production Management (2025) 45 (11): 1910–1936.
Published: 13 August 2025
...Lauri Saarinen; Petra Huttunen; Obaid Rehman Purpose This study focuses on the value of data sharing in retail supply chains in terms of its impact on manufacturers’ demand planning. It investigates how manufacturers’ access to retail data influences their forecast accuracy and enhances...
