Keywords: Segmentation
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Journal Articles
International Journal of Operations & Production Management (2016) 36 (12): 1696–1718.
Published: 05 December 2016
... innovation in moving from volume to customized production. In Section 5 we discuss supply chain differentiation in response to market segmentation, which may result in firms proactively reconfiguring or redesigning their supply chains. A supply chain differentiation strategy is needed to enable firms...

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