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Keywords: Service orientation
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Journal Articles
International Journal of Operations & Production Management (2018) 38 (3): 810–827.
Published: 06 March 2018
...Sambit Lenka; Vinit Parida; David Rönnberg Sjödin; Joakim Wincent Purpose The dominant-view within servitization literature presupposes a progressive transition from product to service orientation. In reality, however, many manufacturing firms maintain both product and service orientations...
Journal Articles
International Journal of Operations & Production Management (2012) 32 (2): 156–190.
Published: 03 February 2012
...Pedro Oliveira; Aleda V. Roth Purpose This paper coins the construct of Service Orientation (SO) and empirically develops its measurement in the context of business‐to‐business (B2B) e‐commerce. SO is operationally defined as the business' overall propensity for delivering service excellence...

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