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Keywords: Service sales
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Journal Articles
International Journal of Operations & Production Management (2025) 45 (13): 117–139.
Published: 10 June 2025
... routines at the firm-customer interface. This especially concerns two key customer-facing functions, service operations and service sales. This study explores how digital service orientation can be induced within these units’ organizational routines. Design/methodology/approach Survey data from 534...
Includes: Supplementary data
