... 2020 Emerald Publishing Limited Licensed re-use rights only Supplier selection B2B markets Social media Product reviews eWOM Valence Volume Signalling theory There are also unintentional signals that are not fully under the supplier's control. One such unintentional signal...

...Hugo K.S. Lam Purpose The purpose of this paper is to theoretically hypothesise and empirically test the impact of sustainable supply chain practices (SSCPs) on firms’ financial risk. Design/methodology/approach This research adopts signalling theory to explain the signalling role of SSCPs...

... business practice, initiatives that have been taken worldwide by organizations such as national standards institutes, the ISO 26000 text and adjacent ISO documents, including ISO post-publication surveys. The paper is grounded in signaling theory. Findings – Five signaling strategies for firms...

... the counterfeiting strategies set out to achieve involves the generation, suppression or exploitation of signals. A theoretical account of counterfeiting and its impact on competitive resources (quality, reputation and trademark) is then developed based on signalling theory and the resource-based view. Research...