...” from consumption; and 4. perishability: “services cannot be inventoried” (Stevenson, 2005). Henrique Luiz Corrêa can be contacted at: HCorrea@rollins.edu © Emerald Group Publishing Limited 2007 Operations and production management Value chain South America Brazil...

... Operations planning Production planning Sales South America This is also the adequate planning level for top management to consider the trade‐offs between possibly conflicting objectives of different functional areas. The resulting plan establishes clear objectives for each area: manufacturing must...

..., because under uncertainty, long term forecasts are prone to errors and therefore the likelihood of incurring costs of wrong purchases is higher, as illustrated in Figure 2 . Brazil Competitiveness Cycle time Operations strategy South America Time Many authors in the literature suggest...