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Keywords: Supplier attractiveness
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Journal Articles
The role of social media in managing supplier attractiveness: An investigation of business-to-business markets
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International Journal of Operations & Production Management (2020) 40 (5): 625–646.
Published: 17 December 2019
... contribute to supplier attractiveness, so decisions about strategizing with SM and consequent resource allocations become highly uncertain. The purpose of this paper is to examine how suppliers’ SM activities influence supplier attractiveness. Design/methodology/approach Altogether, 57 senior managers...
