...Sudi Sharifi; Kulwant S. Pawar The adoption of a team approach in new product design, particularly in recent years, has shaped the nature and context of design activities. Concepts of teaming and team building have been around for many decades and are seen as the means for enhancing organizational...

... that future radical improvements in performance hinge on improving their creative capabilities. Presents a framework used by Hewlett‐Packard in order to develop creative teams. © MCB UP Limited 1996 Competitive advantage Creativity Organizational change Project management Team building...