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Keywords: Time to market
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Journal Articles
Clockspeed effectiveness of lead users and product experts
Available to Purchase
International Journal of Operations & Production Management (2012) 32 (9): 1097–1118.
Published: 17 August 2012
... ”, paper presented at Southwest Decision Science Institute Meeting. Cohen , M.A. , Eliashberg , J. and Ho , T.‐H. (1996), “ New product development: the performance and time‐to‐market tradeoff ”, Management Science , Vol. 42 No. 2 , pp. 173 ‐ 86 . Cohen , W.M...
Journal Articles
Modularity and the impact on new product development time performance: Investigating the moderating effects of supplier involvement and interfunctional integration
Available to Purchase
International Journal of Operations & Production Management (2010) 30 (11): 1191–1209.
Published: 19 October 2010
... Product development Time to market Supplier relations Cross‐functional integration Although the potential benefits of product modularity seem compelling and the importance of product modularity in reducing NPD time is recognized by several authors (Ulrich and Tung, 1991 ; Ulrich and Eppinger...
Journal Articles
The role of project target clarity in an uncertain project environment
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International Journal of Operations & Production Management (2004) 24 (12): 1269–1291.
Published: 01 December 2004
...; however, large‐scale empirical studies are rare. This paper presents a model linking uncertain project environment, project target clarity, teamwork and its outcome measures (i.e. a product's value to customer and time to market). The data were analyzed from 205 product development projects of firms from...
