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Purpose

This paper aims to control the crowd flow naturally by presenting appropriate information.

Design/methodology/approach

The authors developed a navigation application for an event held in Osaka called “Osaka Mizube Bar”, and divided users into three groups to present different information in restaurants’ view list.

Findings

The results of the experiment confirmed that users will focus on the position of the rank list, regardless of the information for each item.

Originality/value

This paper used persuasive technology in information presentation for event application.

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