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Purpose
This paper aims to control the crowd flow naturally by presenting appropriate information.
Design/methodology/approach
The authors developed a navigation application for an event held in Osaka called “Osaka Mizube Bar”, and divided users into three groups to present different information in restaurants’ view list.
Findings
The results of the experiment confirmed that users will focus on the position of the rank list, regardless of the information for each item.
Originality/value
This paper used persuasive technology in information presentation for event application.
© Emerald Group Publishing Limited
2016
Emerald Group Publishing Limited
Licensed re-use rights only
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