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Keywords: Moderating factor
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Journal Articles
The effect of social experience and content quality on the use of celebrity endorsement strategy in the social commerce context: a case study of Indonesia
Available to Purchase
International Journal of Pervasive Computing and Communications (2025) 21 (1): 57–80.
Published: 28 October 2024
... Social experience Credibility Content quality Moderating factor Vendors have adopted several approaches while adopting SC to attract customers and increase engagement on the platform to enhance their businesses. From a functional aspect, the seller can provide exciting content for discussion...
