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Keywords: Social experience
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Journal Articles
The effect of social experience and content quality on the use of celebrity endorsement strategy in the social commerce context: a case study of Indonesia
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International Journal of Pervasive Computing and Communications (2025) 21 (1): 57–80.
Published: 28 October 2024
... (SC). Three aspects involved in the model include social experience, content quality and endorser credibility, which have yet to be comprehensively compared in previous studies. The process, therefore, involved thoroughly examining the social and quality factors associated with endorser quality...
