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Keywords: Viewership
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Journal Articles
International Journal of Pervasive Computing and Communications (2020) 16 (5): 457–475.
Published: 25 August 2020
...Divya Madnani; Semila Fernandes; Nidhi Madnani Purpose The outbreak of COVID-19 saw a robust increase in viewership of over-the-top (OTT) media platforms. This study aims to investigate the impact of COVID-19 on OTT platforms in India, as it has led to reshaping consumer content preferences...
