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Volume 11, Issue 7
1 July 1981
This article was originally published in
International Journal of Physical Distribution & Materials Management
International Journal of Physical Distribution & Materials Management Cover Image for Volume 11, Issue 7
Review Article| July 01 1981

Customer Service: A Managerial Approach to Controlling Marketing Channel Conflict

Michael Levy
Michael Levy
Assistant Professor of Marketing, Edwin L. Cox School of Business, Southern Methodist University, Dallas, Texas
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1747-3683
Print ISSN: 0269-8218
© MCB UP Limited
1981
International Journal of Physical Distribution & Materials Management (1981) 11 (7): 38–52.
https://doi.org/10.1108/eb014515

Providing the services which customers need and want is vital for assuring necessary product and distribution support in a marketing channel. This paper illustrates a method of identifying those customer service needs and aligning suppliers' customer service activities to meet those needs.

© MCB UP Limited
1981
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