Power, Conflict, and Satisfaction in Distribution Channels—An Empirical Study

Drawing from the literature on channels of distribution, four hypotheses concerning the relationships between power, satisfaction and conflict are developed. These hypotheses are tested using data from the channel of distribution for bulk beer. Finally, the causal model underlying the hypotheses is tested, using causal path analysis and an alternative causal model is presented which provides a better fit with the data and which also helps to explain some troublesome findings from previous research.