Research on Producer Goods Distribution in Sweden

Swedish interest in research on channels of distribution for industrial goods has been limited historically. The same is true in other countries as well, as has been reported, for example, by Ford. In fact, this is tree for the field of industrial marketing in general. It is a little surprising that industrial markets have been so neglected. If economic values are considered, producer markets are dominant over consumer markets. According to Flodhammar and Nielsen, the turnover of the Swedish producer market is four times that of the consumer market. One reason for the slight research interest is that up to the 1970s many industries could be characterised as operating in a “seller's market’. Demand exceeded supply. No kind of modern marketing existed; it was only a question of selling.