Assigning Organisational Responsibility for Interface Activities: An Analysis of PD and Marketing Manager Preferences

During the past two decades, Physical Distribution (PD) has been described as having “come of age”, in semi‐maturity and most recently, as being in an actual state of maturity. Paralleling this development in an increasing number of firms, the PD function has been organised as a separate department to manage both the inbound and outbound flow of materials and goods.