Correlates of Franchisee Satisfaction: The Case of Saudi Car Dealers

Recent literature in marketing reveals a substantial growth of interest in behavioural issues relating to channels of distribution. It appears that research in behavioural aspects of channels has come of age in the 1980s and the interest is likely to continue. Behavioural constructs such as conflict, co‐operation, power, performance, channel‐member satisfaction, and the interrelationships among these have been the focal point of an increasing number of conceptual and theoretical writings. The primary intent of this literature is to augment a better understanding and management of channel behaviour.